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Advertisment question




Posted by tomeko, 03-19-2001, 01:54 PM
I'm interested in advertising on one of hosting directory. I'd like to order standard 468x60 banner impressions, but I'm wondring what CT ratio may I expect ? Thanks

Posted by Jaiem, 03-19-2001, 04:39 PM
Banner ads are notoriously poor in general. 1 or 2 % would be good. Depends how many impressions and how long.

Posted by tomeko, 03-20-2001, 11:38 AM
Thanks for reply. So it's quite expensive to buy banner impressions for $30/CPM and get only 1% ( $300 = 100 click thru ). It's like $3/CT. Even pay per click search engines are much cheaper.

Posted by Jaiem, 03-20-2001, 11:46 AM
Banners are good for branding and recognition. But don't expect major sales from it. There's no trick to e-marketing, any type of e-business. It's all a little of this and a little of that. It adds up.



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